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Sweden’s Carbon-Priced Grocery Revolution: Eco-Discounts or Climate Guilt Trap?

Stockholm’s MatHem supermarket now slashes prices based on a product’s emissions—think oat milk at 20% off for its low footprint, while beef carries a “climate tax.” Shoppers earn “CO2 credits” for eco-friendly choices, redeemable for future purchases. It’s either genius behavioral science… or the pinnacle of climate-performance capitalism. Sweden’s climate-conscious supermarkets are transforming nutrition labels with a…

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